I’m a user-centric strategic thinker, who loves to collaborate with others and combine my diverse range of crafts, to deliver thoughtful, engaging, yet simple solutions & experiences.
Currently helping create.love for businesses, not-for-profits, startups, events & more. Producing events & experiences 4the.love of it. Also available as a freelance Director, Creative Director, or Brand Strategy Consultant.
Born in Sydney, Australia, I spent my first 20 adult years tampering with many of Australia’s much-loved entertainment brands, while producing experiential events on the side for the love of it.
This allowed me to indulge in a wide array of crafts; creating & directing campaigns, editing, art directing, designing, copywriting & more; while also satisfying my passion for problem solving through senior broadcast & marketing roles, building & leading creative teams, simplifying workflows, developing brand & marketing strategies and producing large scale re-brands, campaigns and events.
I recently took the opportunity to fly the corporate nest to promiscuously offer my wide array of crafts to even more people, more intimately, all while pursuing a few passion projects in my trackies.
Humbly, for those who like things shiny... here are some of the 70+ local and international awards won either directly, or alongside my teams over the years.
World PromaxBDA Awards
New York Festivals Awards
A&NZ PromaxBDA Awards
Sydney Design Award
Huge credit to the leaders & mentors who let me run amok with so many ideas, and to all those super talented people who’ve helped me bring them to life along the way.